Toys"R"Us engaged Razorfish to find out how they could create more excitement around their biggest holiday offering, The Great Big Toys"R"Us Book. After careful consideration, we felt the best way to engage parents and kids was to bring the book alive in the form of a fully shoppable activity book—a book that could grow over the years in the form of a digital scrapbook. We proposed enhancing their popular print publication by using the latest augmented reality technology to create a fun, surprising and highly interactive digital experience.

Mix one part high-end men’s fashion and one part online retail, garnish liberally with first-rate editorial content, and what do you get? Park & Bond, the first-ever full-price shopping site from Gilt Groupe. Conceived as being equal parts GQ and Bergdorf Goodman, Gilt wanted to create a highly curated environment in which shoppers could feel like they were receiving the same high levels of service they expect in stores. These screens represent the evolution of the thinking of the creative team I led, including its first name of "Sevenfold."

In an effort to create digital excitement around their print publication, W Magazine was looking for a few apps that would appeal to all readers. Three concepts were proposed:

Style Finder
You spot someone wearing a jacket you love but have no idea where it's from. Use the W Style Finder to snap a picture to get crowsourced info on it as well as expert advice from W's editors.

W Recommends
This augmented reality app let's users find nearby hot spots reviewed and recommended by W's editorial team—more focused and relevant results than you'd get from Yelp.

W Trend Watch
Stay up to date with what's hot with the W Trend Watch. Sort by color, season, designer, material, etc., to find that perfect look.

Data tells stories. The World Rebalancing, PopTech’s iPad app, and companion to the 2011 conference, uses data visualization to explore important global shifts happening around the world today. This project was a partnership between PopTech, the New York Times Research & Development Lab, PwC and the United Nations.

The app may be downloaded at Apple's App Store.

I led the branding effort for Rodale Publishing's first venture into retail. This included naming, voice & tone explorations and overall visual attributes. These efforts directly influenced the look and feel of Rodales.com (which is launching this Spring). This is our strategy document.

Rebranding concepts for Akamai Technologies, one of the world's largest distributed-computing platforms, responsible for serving between 15 and 20 percent of all web traffic.

By far the world’s largest family archive, Ancestry.com empowers everyday people to uncover their ancestral roots in breathtaking detail. With immediate access to over 7 billion public records, from census reports to ship manifests, this ground-breaking genealogical tool transforms ancestral research from a solo enterprise to a shared experience of families and researchers around the globe. By connecting relatives directly to their family records, to professional genealogists and ultimately to each other, Ancestry.com unites users around their most treasured personal resource—family.

The goal:
To enhance the site experience for loyal contributors and rigorous researchers while delivering an intriguing, intuitive experience for the hobbyist newly acquainting themselves to the world of genealogy.

Creating a legacy of quality
Today, the Ancestry.com website resonates a deep understanding of the people who use it. Its fresh, intuitive design creates a satisfying research experience for every type of user while reinforcing the new brand identity in its voice, tone, and visual assets. Built to evolve with new user upgrades and business growth, this flexible design framework provides a solid root for generations of family trees to flourish.

Mundia.com
In addition to a redesign of Ancestry.com, we were asked to design the identity and site concepts for Mundia.com, their first product targeted to an international audience.

From tourists and airport travelers to daily commuters and day-trippers, San Francisco’s Bay Area runs on BART. And yet, many of its 300,000 daily commuters turned to 511.org and other websites for information on delays, schedules, and events. As the Bay Area’s most trusted travel partner, this government agency needed a website to match. The goal: a reliable source for BART information as unique as the communities it serves.

Once BART commuters themselves, our team relished the opportunity to redesign the site to showcase its diverse network of riders. To get started, the team took an in-depth look at key rider groups, their relationships to the brand, and their expectations for the website. Through insightful user research and brand workshops, we affirmed that BART serves as much more than local transportation; BART riders exhibit a proud attachment to the brand and the neighborhood stations they frequent.

Destination: Award-winning design
By spotlighting BART riders, stations and neighborhoods, the new website highlights BART’s integral role in the communities it serves. Through gorgeous full-color photos of riders at their local stations, along with restaurant listings and neighborhood pages, bart.gov extends the community experience online. This, coupled with flexible navigation and search tools to accommodate myriad user needs, earned BART and Hot Studio a number of prestigious design awards.

Early concepts for My Ford, an iPad app targeted to Ford owners and enthusiasts. 

A series of illustrations I created for Google Analytics. The full set may be seen throughout the site.

Space design for the New York office of Hot Studio. Designed in collaboration with Valerie Pasquiou Interiors & Design.